EXPLORE THE WORLD OF BRANDS THROUGH MY EYES
My Work
This section showcases the different kinds of work taken up from the year 2017. These include startups, finance based industries, companies that needed rebranding, branding from scratch, collaborative work and other related projects
Fineappl
Branding and Design Thinking
Fineappl envisions becoming the go-to solution for the mental wellness needs of the people in India. Providing an integrated mental healthcare ecosystem, it enables patients to consult therapists online. The integrated practice management software also supports caregivers in minimizing administrative tasks, allowing them to focus on delivering effective care to the patient.
Design Requirement: Forge a cohesive brand identity from scratch, encompassing logo, typography, and color scheme. Craft a captivating website interface, app design, and engaging mascot. Develop compelling brochures, ensuring a consistent brand language throughout. Oversee marketing communication and social media content, driving the design for all brand communication. Take charge of the design team, fostering collaboration for a unified look across platforms. Establish a comprehensive brand book, guiding the UI/UX process, and ensuring seamless coordination between product and graphic design endeavors.
Website Interface Design
Mobile Interface Design


Instagram Launch Campaign









Brand Brochure Design

Digital Product Brochure
Business Cards

Nyumi
Design Language and Conceptualization
Nyumi, dedicated to enhancing everyday wellness for women, brings together the expertise of health professionals from Germany and India. Blending the best of Indian and Western sciences, Nyumi aims to fill nutritional gaps in a woman's diet. With superior formulations, cleaner ingredients, and heightened transparency, Nyumi is set to shake up the traditional nutraceuticals market.
Design Requirement: In the role , the focus was on elevating excellence, particularly within the fast-paced ecommerce industry. The scope included producing top-tier design work spanning the website, ecommerce partners, social media platforms, and print materials for brand collaterals and exhibitions. A central responsibility involved collaborating closely with the marketing team to strategically guide creativity, conceptualize designs, and maintain a cohesive representation of the brand ethos.
Brand Emailers
Kriti Sanon Brand Campaign Creatives
Nykaa Product Description Banner



Product Label

Learnsignal
Rebranding, Social Media Content
Learnsignal is an online learning provider for ACCA (Gold Approved ACCA Partner), CIMA, AAT and FRM that cater to 30,000+ students worldwide. They provide resources to pass Accounting & Finance exams. 30,000+ students have chosen Learnsignal as their trusted online study partner.
Design Requirement: Revitalize and reimagine the social media platforms for Learnsignal, instilling a fresh aesthetic that aligns seamlessly with the brand identity. Undertake the transformation of marketing emails to exude a distinct "brand-specific" allure. The goal is to ensure that any user casually scrolling through social media or opening their emails instantly recognizes Learnsignal with a single, impactful glance. Crafting a visually cohesive and compelling online presence is the essence of this endeavor.



CPD Digital Brochure Design
Vector Based Email
Marketing Design (Old Branding)



Rebranded Email Templates



CPD Ad Page for Pivot Magazine, Canada

Google Ads Banners



Binaryveda
Branding and Design Strategy
Binaryveda is your go-to for custom digital solutions, catering to a wide range of businesses from startups to major corporations. Known for attention to detail, clear communication, and unmatched creativity, they offer Strategy, Product, Design, and Engineering services all in one place. They dive deep into your domain, ensure smooth collaborations, and approach every project with wholehearted dedication.
Design Requirement: Elevating the brand presence of Binaryveda on Linkedin by infusing creativity into diverse layouts, incorporating vector elements, and embracing a sleek, minimal design philosophy. Instrumental in fostering a consistent and distinctive visual identity. Extending expertise to enhance branding through innovative product designs tailored for diverse clients. Collaborating seamlessly with the design team to meet diverse requirements, especially in the realm of app design for our valued clients.
New Cohesive Branding Identity

Rebranded Social Creatives
Harbour and Hills
Branding for Sister Brands
Harbour & Hills Financial Services Limited (H & H), Hong Kong emerged in 2010 (established as Global Exchange Centre Limited) with a clear vision to strategically provide Business to Business Payment Solutions and FX Services to corporate clients.
Design Requirement: Forge distinct identities for the burgeoning sister brands under the umbrella of Harbour and Hills, meticulously crafting design solutions for brand-related merchandise in alignment with established brand guidelines. This involves the artful curation of visual elements that uniquely represent each emerging brand, ensuring a cohesive and compelling narrative across the brand portfolio.
Birchford Presentation Design
Moneykynd Branding Strategy Pitch
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